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Design Your Soul Story: CHAIN STATION is Here
Your life’s blueprint is made up of connections – to people, places, moments. These pieces make up your DNA. It’s living art. Create something unique. Innovative expandable chains are best paired with...
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CHAIN STATION: Tell Your Soul Story
Our lives are made up of connections, people, and places. It’s living art. What if you could create a physical representation of your special moments? Now you can with our latest collection, CHAIN...
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What to Wear: Thanksgiving Day
It’s hard to believe that Thanksgiving is just a couple weeks away, but we are so ready to catch up with friends and family, eat a whole lot of pumpkin pie, and—of course—get decked out in a festive...
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Stay Connected: CHAIN STATION
What’s your favorite thing about CHAIN STATION? Is it the endless combinations of charms? Or that it adjusts to virtually any length? Or is it just that it’s fresh and fabulous? Whatever it is that...
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Witness the Charm Evolution
From fan-favorites to new classics – symbols you love are back and better than ever. Reimagined. Redesigned. Refreshed. Connect to the icon that calls to you and personify its energy. Check out our...
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Retro Glam: Sparkle this Holiday Season
It’s almost that time of year again: the temperature drops and we spend most of our free time bundled up by the fire, sipping on hot chocolate, avoiding the frigid outdoors at all costs! Just because...
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Make it Yours: Mixing and Matching
The great thing about ALEX AND ANI jewelry is that there are no rules: each collection complements one another and adding different textures and styles only makes your #CHARMEDARMS more interesting....
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Create Your Own: CHAIN STATION
Life is a constant exploration. It’s a journey that can only be taken once. Along this winding and tumultuous path, there are rest stops – points in time where we reflect and stay a while. We like to...
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Give the Gift of #LayeRING
Our ALEX AND ANI rings are all expandable to fit virtually any ring size. This, along with their chic and delicate design, make them the perfect gift for a loved one this season. Our rings feature a...
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Layered in Meaning: Path of Symbols
Reinvent fashion. Add symbolism to style. Pick pieces that reflect your unique self: mind, body and soul. Explore one of our most prized collections: Path of Symbols. From original designs to timeless...
View ArticleWhy I Wear CHAIN STATION: Meet Deidre F.
It’s time to design your soul story – one charm at a time. _____ The ultimate form of living art, CHAIN STATION allows you to create a necklace that is uniquely you. Select an expandable chain and...
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December Inspiration: Give from the Heart
Take a look around – the holiday magic is everywhere. It’s present in a smile from a stranger, a call from an old friend, or an unexpected gift to brighten your day. The holidays have a way of...
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New Online Feature: Shop by Symbol
As a meaning based company, our goal is to bring you sentimental products that speak to you on a personal level. It’s easier than ever to find pieces that resonate with you by using the new “Shop by...
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A “Charming” Offer: CHAIN STATION Promotion
At ALEX AND ANI, we make products that tell a story. Our latest collection, CHAIN STATION, allows you to design a necklace by selecting charms that represent your life’s unique blueprint. Just in time...
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Glam It Up: Fab & Festive
During the holiday season, there’s no such thing as too much sparkle! Our latest collection, Retro Glam, has a nostalgic feel and features glistening and radiant beads. Here are our top three tips for...
View ArticleWhy I Wear CHAIN STATION: Meet Janelle M.
It’s time to design your soul story – one charm at a time. _____ The ultimate form of living art, CHAIN STATION allows you to create a necklace that is uniquely you. Select an expandable chain and...
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Find Your Soul Symbols: Take Our Quiz
What do you love most about the holidays? For us, it’s the time spent with family and friends. There’s something special about illuminating our souls with the festivity and joy of loved ones. _____ Our...
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Finding the Bright Side: An Inspiring Fan Story
At ALEX AND ANI, we often receive letters from fans expressing their gratitude for creating meaningful, symbolic products. Each one is truly moving and it’s an honor to touch so many lives. One such...
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Give from the Heart: Holiday Gift Guide
Attention holiday shoppers – time is running out to find the perfect gift for everyone on your list! With so many options, it’s easy to get overwhelmed, but we’re here to help. Check out our gift guide...
View ArticleWhy I Wear CHAIN STATION: Meet Paige L.
It’s time to design your soul story – one charm at a time. _____ The ultimate form of living art, CHAIN STATION allows you to create a necklace that is uniquely you. Select an expandable chain and...
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